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The government is pushing changes to the superannuation system. Or something. I haven’t really paid much attention to the details because I’ve been a little intrigued by something else about the two ads I have seen on this topic. One ad features a woman who runs her own business, washing dogs. The other ad features a young girl working as a vet with lots of cats (every time I see the cat at the end I wish I could have a kitten, but it doesn’t make me want to contribute to my super). Both have a male voice over, gently explaining the scheme.

Are women who like pets the only ones who need to think about their superannuation? I just find it curious.